TikTok is introducing a new feature that permits them to lessen the amount of AI-made media appearing in their streams. This step comes as the platform disclosed that it presently contains over 1 bn AI videos.
Testing and Rollout
The update is being tested over the following weeks before a widespread launch. This shift comes amid a rise in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding channels on a competing service only show AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for inferior, bulk-generated content that is often nonsensical or surreal.
“We know from our community that many people like content made with AI tools, from digital art to educational videos, and we aim to provide users the power to increase or decrease of that, depending on their own likes,” stated a company executive.
AI on the Platform
The platform disclosed that there are now over a billion videos on its network labeled as AI-generated. Collectively, over 100 million videos are added to the service each day, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Members will be in a position to decrease or raise the volume of AI content they watch by using the topic control option in the platform and choosing the AI content topic. Other topics that currently be adjusted under the setting include current affairs, style, beauty, and choreography.
AI Disclosure Rules
Its rules oblige users to tag “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be removed under its user guidelines.
Furthermore, the platform will henceforth apply an “AI-made” label to content produced via its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This step is intended to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for professionals and institutions to produce educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for numerous safety staff in the United Kingdom. It is planning to reduce a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but AI can safeguard staff by removing the most harmful content before it is viewed by humans. The company announced a notable drop in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
